May 1, 2007
Museum visitor experiences
Peter Anthony Holder of CJAD Radio in Montreal recently interviewed me on the release of my new book, “Creating Great Visitor Experiences.”
In the interview, I introduce the 8-steps (or points) that make up the flow of an experience in the Experienceology process. I also give examples of how identifying these steps at a museum, or even a small business like a doctor’s office, helps to reduce irritants that interfere with their objectives. For example, a frustrating website interferes when a visitor leaves because she is unable to easily find addresses, purchase items, or even find the appropriate “contact us.”
A unique aspect of this new book is that it is a practical step-by-step guide. Each chapter includes on-site exercises based on the chapter’s topic, plus additional reading resources. The last section of the book is a monthly planner with hands-on instructions for maintaining your experience.
For more information, or to download free chapters of my book, visit the Experienceology website by clicking here.
Interview time: 18 minutes
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iTuned said,
May 2, 2007 @ 8:09 pm
I thought you made an interesting observation - that doctors are more likely to be sued by unhappy patients.