experienceology

36-minute interview with Dr. John Falk on the role identity plays in visitors’ desire to visit museums. John is a Free-Choice Learning Professor at Oregon State University and founder of the Institute for Learning Innovation. He is the co-author of several books on informal learning, including The Museum Experience, Learning from Museums, and Thriving in the Knowledge Age. Here he discusses five “identities” museum visitors have that shape their actions, how they learn, and how they use museums. Towards the end we talk about how his research can be applied to museums today to create a better fit between what museums offer and what visitors are looking for.

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