26-minute interview with Susie Wilkening, Curator of Museum Audiences for Reach Advisors, a market research firm based in New England. Wilkening discusses how to learn from visiting the mall, and trends they’re seeing in audience research, like authenticity and the rising power of Gen Y women.

Listen Now:


icon for podbean  Standard Podcasts [ 26:44m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (1021)