February 24, 2009
Nethercoat: rebranding the RSPB
28-minute interview with Ivan Nethercoat, Training & Interpretation Manager, People Engagement Department, for the RSPB (Royal Society for the Protection of Birds). Nethercoat covers the recent re-branding efforts of the RSPB, including training brand advocates within the organization. He also explains how they are integrating conversational interpretation into the experience at their visitor centers.
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